Monday, May 9, 2011
CNN International has declared Apple Inc. to be the world’s most valuable brand. This comes as no surprise to Americans – think to yourself, how many people do you know that have either an iPhone, iPad or MacBook? How many do you know that have two or more of those? Exactly. Apple has become a technological superpower in today’s society whose products have become a mainstay in our daily life. We RELY on our cell phones and laptops in order to communicate, accomplish tasks, gather information or simply to entertain us. Even as I write this, I am using two Apple products, my laptop and iPhone. Part of the reason for Apple’s great success is the physical quality of their computers. Even after years of use, most properly treated Apple products still function the same way that they did on day one. However, what sets Apple apart is not just their hardware, but their software. Apple’s many different operating systems, from mobile to business, are designed to be both easy to use and easy to manipulate, and this truly translates to success for the company. Apple has proven that if you provide an easy to use and semi-affordable computer for the masses, the orders will come.
Posted by Alix H at 3:33 PM