New Government Rule Brings New Flying Experiences

In the article, current airplane companies, such as Southwest Airlines and American Airlines (to name a few) are reportedly supposed to acknowledge and follow the new government rule that forces such airlines to respect the travelers and make the experience more pleasurable.  It limits their sneaky tricks and former guidelines to flying, while replacing them with much more restricted rules and requirements to follow.  According to the Yahoo article, airlines will have to disclose fees more clearly and will be forced to follow the new rules that protect flyers that lose their bags, are held on runways for four or more hours or are bumped off flights for a reason that can be controlled.  This new rule by government will help travelers out, especially when they are stuck on the runway for hours and hours at a time or their flight to a vacation or important business trip may be canceled. But it will most likely have a negative effect on airline companies.  Many companies get their profit from charging people for the extra bags.  Last year alone, their total revenue was over $7.9 billion just from the extra baggage.  Also, another negative side effect for the airlines is the fact that the price of fuel is extremely expensive right now while the demand is likewise extremely high.  Due to the evident law of demand just mentioned, companies will lose much more money than they already have since they will be forced to still purchase the fuel with less money to spend. They are ultimately spending more than they are making and this could maybe even cause some struggling companies to go bankrupt.  The competition between business and the incentive to make a profit is still in place but these rules may ultimately drive people to choose companies with better deals, and the airlines themselves may have to supplement the goods they use to be able to survive and find ways to still attract business in these hard economic times under such conditions.  I would not be surprised if we see some of the things we always see on flights disappear to make up for the loss of the companies income from baggage.